POYNTER FOOTWEAR
I co-founded Poynter Footwear in 2001 along with Brooke Howard-Smith. Born from a desire to create sneakers with a South Pacific flavour, the brand bridged the gap between Action Sports and the Independent Streetwear Scene.
Poynter Footwear established a network of international distributors spanning the United States, Europe, and Asia. Our strategic partnerships allowed us to extend our global reach and connect with a diverse range of sneaker retailers around the world, including key retailers such as Footlocker and Zappos.
During this transformative period, I held multiple pivotal roles within the company. As the Brand Art Director, I had the privilege of shaping and refining the brand's visual identity, ensuring that it resonated with our target audience. As a Footwear Designer, I created innovative and on trend sneaker designs, always pushing the boundaries of creativity. Additionally, in my capacity as the Production Manager, I meticulously oversaw the manufacturing process, ensuring that our sneakers met the highest standards of quality and craftsmanship.
The experience of co-founding Poynter Footwear, coupled with my multifaceted roles, provided an enriching opportunity to contribute to the brand's growth and success.
Poynter Footwear established a network of international distributors spanning the United States, Europe, and Asia. Our strategic partnerships allowed us to extend our global reach and connect with a diverse range of sneaker retailers around the world, including key retailers such as Footlocker and Zappos.
During this transformative period, I held multiple pivotal roles within the company. As the Brand Art Director, I had the privilege of shaping and refining the brand's visual identity, ensuring that it resonated with our target audience. As a Footwear Designer, I created innovative and on trend sneaker designs, always pushing the boundaries of creativity. Additionally, in my capacity as the Production Manager, I meticulously oversaw the manufacturing process, ensuring that our sneakers met the highest standards of quality and craftsmanship.
The experience of co-founding Poynter Footwear, coupled with my multifaceted roles, provided an enriching opportunity to contribute to the brand's growth and success.
